林中小屋

马拉松为什么集体“扑街”_我的网站

A |     

    Foreign tourists explore customized clothing services at the South Bund Soft Spinning Material Market in Shanghai. Photo: VCG
For many overseas travelers arriving in Shanghai, the Bund and the Oriental Pearl Tower are no longer the first stops on their itineraries. Instead, they head straight to the South Bund Soft Spinning Material Market, where custom-tailored outfits have become a signature experience driving "Chinamaxxing," a viral lifestyle trend popular among global travelers.
The market buzzed with energy, with conversations in various foreign languages echoing across storefronts, when a Global Times reporter visited it on a work day. 
Tourists from different countries take body measurements, browse design references, and discuss tailoring preferences with local shopkeepers. 
Evolving from the time-honored Dongjiadu cloth market, the area now hosts more than 280 fabric vendors and tailor studios, forming a complete industrial ecosystem for custom apparel. 
Inside one local shop, two foreign tourists excitedly tried on a series of Tang-style garments, taking photos of their favorite looks before professional tailors record precise measurements for their custom-fit clothing.
Gabbo, an Italian traveler, told the Global Times that he first discovered the market through TikTok and Instagram. As silk markets in Shanghai have grown popular among Italian tourists, he and his travel companion Nicco came specifically to shop for authentic traditional Chinese garments and premium silk pieces.
"I picked out a brown Tang-style jacket and a white shirt, while Nicole got matching white shorts. We wanted to try something new and plan to wear our custom outfits out tonight because the styles are very fashionable," Gabbo said. "The bespoke measuring service is professional and thoughtful, and the whole shopping experience has been wonderful."
Intl tourists emerge as a major force
Benefiting from China's visa-free policy covering Italy, the pair only needed to submit standard tourist documents for entry. They plan to stay in China for roughly two weeks to explore local culture and lifestyles.
Local tailor shop owners have witnessed a striking surge in overseas customer demand. Driven by expanded visa-free policies and viral social media exposure, growing numbers of foreign tourists come to the market for original Chinese-style custom clothing. 
According to shop owner Li, international visitors now account for 30 to 40 percent of her clientele, a dramatic reversal from previous years when domestic customers dominated orders.
"We source fabrics directly from suppliers and hire in-house tailors to eliminate middleman markups. Our bespoke pieces cost only one-third of similar custom outfits in Western countries," Li explained. The shop also offers expedited services tailored for short-stay travelers, allowing visitors to pick up finished garments within days.
All garments feature original in-house designs that retain classic Tang-style outlines with soft, wearable color tones suitable for daily wear. Many foreign customers style the traditional jackets with casual trousers and sneakers, creating unique, modern outfits that blend Eastern aesthetics and Western casual fashion, Li said.
Qian, another tailor with 20 years of industry experience, has also seen robust growth in overseas orders, with her annual order volume rising 20 percent year-on-year. 
Most foreign visitors come for custom-tailored suits and enjoy the full immersive bespoke production process. Her workshop divides labor for suits, shirts and dresses to boost efficiency, once completing a full set of custom clothes and delivering them to a tourist's hotel by 10 p.m. on the very day of ordering. The studio also accepts personalized design drafts brought by international visitors.
Backed by the mature textile supply chain of the Yangtze River Delta, hand-tailored suits at the market cost merely one-quarter of equivalent bespoke outfits in Europe, with 24-hour rush order services available. This year, market foot traffic has increased roughly 30 percent year-on-year, with foreign shoppers making up 60 percent of all customers, the Global Times learned from the market.
Behind the change are China's visa-free policies. China's 240-hour visa-free transit policy covering 55 countries has greatly facilitated cross-border travel. Official data shows China received 22.91 million inbound foreign visits in the first half of 2026, a year-on-year increase of 20.4 percent, China Media Group reported.
From short-term visits to lasting influence

Boosted by China's visa-free policies, the social media trend "Chinamaxxing" has gone viral worldwide. Easier cross-border travel has allowed young foreigners to immerse themselves deeply in authentic Chinese lifestyles, including traditional fitness practices, Chinese dramas and local food culture. 
Beyond garment customization, Shanghai's inbound tourism experience sector continues to expand. Spring Travel recently launched hands-on traditional snack workshops for foreign visitors, focusing on wonton and spring roll making. Tourists can cook, taste homemade snacks and learn the cultural stories behind local cuisine. 
The workshops have received visitor groups from the US, Brazil and Australia and earned wide praise, the Global Times learned from Spring Travel.
Sugiurat Akuto, one foreign participant, said that making Shanghai snacks left him with precious travel memories. Before leaving China, he asked chefs for original recipes, hoping to recreate authentic Chinese delicacies at home and share his unique Shanghai travel experience with family and friends.
Unlike disposable souvenir purchases during routine sightseeing, custom-tailored clothes and learnable cultural skills turn short travel experiences into enduring cross-cultural connections. "These custom outfits will remain precious memories for decades. Even 20 years later, we will still remember custom-tailoring clothes in China. Every time I see these garments in my wardrobe, I will recall this special trip," Gabbo said, adding that distinctive local custom pieces are far more valuable than ordinary travel souvenirs.
Industry analysts note that the Chinamaxxing phenomenon marks a structural upgrade in China's inbound tourism consumption. Driven by optimized visa policies, foreign travelers are shifting from superficial landmark sightseeing to high-value, personalized immersive experiences. Longer stays and upgraded consumption drive coordinated growth of modern service industries and inject new vitality into China's service economy.
Research by the Shanghai Municipal Commission of Commerce shows that inbound tourists who opt for customized consumption stay an average of six to seven days in Shanghai, more than double the city's average 3.21-day stay for general foreign visitors. 
Current cultural tourism experiential products represent only the initial stage of this emerging industry. China's rich cultural resources can be continuously developed into high-quality, replicable tourism offerings for global audiences, Zhang Yi, CEO of iiMedia Research, told the Global Times on Tuesday.
Most importantly, the Chinamaxxing trend boosts people‑to‑people exchanges. One‑off on‑site travel purchases translate into steady overseas demand and repeat orders, helping international audiences gain deeper insight into China's charm, Zhang noted.
。    马拉松凉了。                   不是因为大家不爱跑步了，而是因为有些地方办赛办得有点“走火入魔”。                   这个十月份，全国各地的马拉松跟拉了个“摆烂群”似的，集体停摆。                   山西临汾，不跑了；山东多个县市，审批权直接上收，不跟你多BB；广东翁源，直接停办；连河北蠡县这种以往凑热闹也要搞个“欢乐跑”的小地方，今年也彻底哑火。                   大家公告写得那叫一个冠冕堂皇，不是“天气原因”就是“出于安全考量”，听着特别为你好是吧？                    但实际上呢？                    是这场蒙眼狂奔了十年的“马拉松大跃进”，终于被现实抡圆了膀子，结结实实踩下了一脚急刹车。

B |                    我们看看马拉松这个事前几年是什么光景？                    是个城市就想搞“马”，好像不办个马拉松，你都不好意思说自己是现代化都市。有那么一段时间，“某马”成了城市最光鲜的烫金名片，朋友圈里不发个定位和奖牌，你都不好意思说自己是中产。                   但狂欢的背后，是市民被堵在路上的骂娘，是财政钱包被掏空的心疼，是安全风险悬在头顶的达摩克利斯之剑。                   所以，这脚刹车，它不是不让你跑步，不是要扼杀全民健身的热情。                   是让你别瞎跑！                    是让那些把马拉松当“万能解药”的地方清醒清醒；是让那些不顾民生、不计成本、不管风险的“盲目跟风赛”、“赔本赚吆喝赛”、“非洲选手定向扶贫赛”，统统歇菜！                    2                    你以为马拉松是全民健身？                    醒醒吧，在不少城市，它早就变异了，变成了妥妥的“民生压力测试仪”——而且是硬考、考崩了还不认账那种。                   怎么个“压力测试”呢？                    搞马拉松肯定要封路，虽然很多地方并不知道封路了会怎样，但为了搞马拉松只能硬着头皮封，看半座城会不会瘫。                   公交改道，司机懵了；商铺关门，老板哭了；如果你正好赶通勤上班，自求多福吧。                             曾有某地方的一个区，为了搞马拉松，一天收过1300条投诉。

C |                    你这边跑得热血沸腾，朋友圈发得风光无限，那边市民群里骂声一片：“又封路？”“我上班迟到谁给我扣钱？”“我家门口卖煎饼的大爷今天又白出了摊。”                    更夸张的是，有些赛事一封就是68小时。                   68小时啊朋友们！这不是封路，这是给城市做“节流手术”——把干道血管掐了，看城市还能不能喘气。

D |                    结果呢？城市的正常运转说崩就崩，市民的日常生活说乱就乱。

E |                    这哪是办体育赛事啊？这分明是拿整座城市做一场大型“瘫痪实验”，而实验的代价，是每一个普通人的时间、生计与耐心。                   所以别怪大家吐槽：你办的是“马拉松”，市民承受的是“马拉松式堵车”“马拉松式绕路”“马拉松式生气”。                   3                    再说钱。

F |                    你以为办一场马拉松很便宜？兄弟，你那是对“烧钱速度”一无所知。                   来，我们掰开揉碎了算算这笔账：                    安保，要人墙吧？医疗，要救护车、AED、冰桶吧？志愿者，要管吃喝发服装吧？                    这还没算上计时系统、舞台搭建、物料运输等等乱七八糟的东西……                    业内测算过，万人规模的马拉松赛事的人均办赛成本高达300-500元，半马赛事中标金额普遍在100万至300万元，全马更是400万至600万元。                   对于一个年预算没多少的小县城来说，一场马拉松，很可能直接干掉它全年文体经费的三分之一。                   三分之一啊！够修多少个社区篮球场？够给公园换多少套健身器材？够办多少场老百姓真正能参与、真能笑得出来的广场舞比赛和乒乓球赛？                    但你猜怎么着？就这么砸钱，回报呢？                    现在的普通跑者都开始“精打细算”。本地参赛者大多数是自己人，买装备买服务不够凤毛麟角，钱包根本没打开。                   外地跑友来了，大多是体面地溜一圈就走了，连带周边消费都没带动起来。人均消费利润可能还达不到办赛成本。

G |                    你这边花几百万搭台，别人过来就是拍个照、领块奖牌、发个朋友圈，扭头就走。留下你，对着空空如也的钱包和一堆待付的账单。                   所以这哪是办赛事啊？                    这分明是“自残式慈善”——还是专门针对外地选手和非洲兄弟的“定向扶贫慈善”！                    你烧着本就不宽裕的财政，堵着本地市民的路，惹着老百姓的骂，最后就为了成全少数人的奔跑梦想和朋友圈九宫格？                    这不是情怀，这是算不清账。                   这不是发展体育，这是高级败家。                   4                    而且中国的马拉松，现在被调侃成“非洲兄弟定向扶贫项目”一点不冤。

H |                    你别不服，看看大部分领奖台就知道了——冠军、亚军、季军，清一色的黑人兄弟，不知道的还以为是非洲高原分原。                   而且这背后，可不是什么单纯的体育交流，而是一条被跑通了的、高度成熟的“马拉松淘金产业链”。                   从埃塞俄比亚坑坑洼洼的黄土训练场，到中国崭新平整的塑胶赛道，黑哥们远渡重洋而来，目标明确：跑步，拿奖，盖房，走上人生巅峰。

I |                    甚至有的黑哥们儿，在一些赛事上穿着凉鞋都能夺冠。                   这不是魔幻故事，是现实。                   这也不是励志故事，这是对咱赛事水平的一种无声嘲讽。                   我们呢？我们出了钱，出了力，出了赛道，出了骂声，承担了所有的封路成本和民生抱怨。

J |                    最后，站在聚光灯下的、捧着支票合影的，没一个自己人。

K |                    我们本土的跑者，辛辛苦苦训练，吭哧吭哧交报名费，好不容易中个签，最大的荣誉可能就是一块“完赛奖牌”，和朋友圈的几个赞。                   你说这是“国际化”？                    拉倒吧！这顶多算“国际化韭菜”——我们负责当土壤、浇水、施肥，最后成熟的果子，都被别人摘走了。

L |                    主办方赚了个“国际赛事”的名头，经纪人赚了丰厚的佣金，黑哥们赚了改变命运的奖金。                   只有目的地，沉浸在一种“我们办了大比赛”的虚假繁荣里，回头一算账，啥也没落下。                   这不是体育精神的胜利，这是算数没学好的悲剧。

M |                    5                    而且更关键的是马拉松赛事风险并不低。                   这年头，办马拉松就像在雷区里开演唱会，听着热闹，但指不定哪步就炸了。                   最直接的就是天气，这玩意儿完全不跟你讲武德。

N |                    你这边舞台搭好了，广告位卖出去了，几千号选手从全国各地飞过来了，领导也请来准备剪彩了——结果一场暴雨/高温/大风预警突然拍脸上。                   几百万的投入，瞬间归零。                   不是打折，是清零！这哪是办赛事啊，这简直是和老天爷玩“概率轮盘赌”，赌注是地方财政的真金白银。

o |                    但比天气更可怕的，是选手安全。

p |                    赛道旁ICU床位够吗？急救人员配齐了吗？AED设备能覆盖全程吗？                    之前某县半马选手猝死的悲剧，就是最血淋淋的警告。一旦出事，就不是钱的问题，是头条新闻。                   所以，政策这只“看得见的手”终于重重按下来了。                   广东明确：C类赛事，省体育局来终审，别自己想办就办。                   山东出手：县级？别瞎折腾了，审批权直接上收。                   浙江表态：明年开始，严控数量，别搞那么密。                   这可不是打压体育产业，恰恰相反，这是在“兜底”，是在“拆弹”。                   再放任某些地方这么蒙眼狂奔下去，迟早要出大事。

q | 现在收紧，不是不让跑，是告诉你：“没那个金刚钻，别揽那瓷器活。安全底线守不住，一切都白给。”                    政策的口子一紧，很多原本头脑发热的地方，瞬间就冷静了。

r |                    毕竟，谁也不想成为下一个因为一场比赛而上热搜的负面典型。

s |                    6                    所以叫停不是坏事。                   恰恰相反，这叫理性回归，是发烧四十度后终于吃下的那片退烧药。                   马拉松不是不能办，是不能瞎办。                   不是所有城市都配叫“马拉松之城”，就像不是所有会煮泡面的人都叫厨神。                   你小县城总共就两条主干道，一封路全城血压升高；你ICU床位加起来不到十张，却敢接万人规模的赛事——这不叫勇气，这叫莽。                   也不是所有比赛都必须请黑人选手来撑场面。

t |                    “国际化”不是“非洲化”，更不是“奖金外流化”。

u | 你把几十万美金塞给外国选手，回头财政喊穷、市民骂街，这哪是提升城市形象？这是主动申请被吐槽“人傻钱多速来”。                   那我们该干嘛？                    简单啊，把原先砸给一场“面子马拉松”的钱，拆开来用：                    修它十几条社区健身路径，办它几十场老百姓真能参与的“迷你跑+非遗展”。再不济，多办几届广场舞大赛、小区篮球赛，它不香吗？                    这些才是真正让市民动起来、笑出来的“体育实事”。                   不比封半座城、扰几万人，就为搞一场朋友圈限定版“精英秀场”强？                    说到底，这场急刹车刹的不是全民健身的热情，刹的是那些脱离民生、脱离实际、脱离常识的“功绩冲动”。

v |                    城市治理不是搞行为艺术，不能你爽了，市民惨了。                   体育精神也不是砸钱就能买来的，不是你请几个国际选手、搞几个无人机航拍，就真成了“体育强市”了。                   当一场奔跑不再是为了健康与快乐，而是为了流量、为了面子，那它注定跑不远，也跑不久。                   所以，停，不是终点。                   停，是为了更好地跑。                   停下来，想一想：                    我们到底为什么而跑？为谁而跑？是为市民的健康而跑，是为城市的活力而跑，还是为那份“别人有我也要有”的虚荣而跑？                    想明白了，再出发。                   那时候的马拉松，才不再是一场“烧钱式巡游”，而是真正扎根于城市土壤、生长于市民心中的——                    “全民的马拉松”。                   图片来源于摄图网和网络截图。

Current article:http://0ctq.xiaqingzhuangdaminnan.cyou/news/20260826_529266.html

Published on:05:18:00