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New book chronicles Guangdong’s millennium of trade, tracing China’s commercial spirit_我的网站

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　    一键部署OpenClaw        近日，一则“遭仅退款老板千里维权坐30小时无座”的消息登上热搜，引发广泛关注。

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    Night view of Guangzhou's CBD in South China's Guangdong Province Photo: VCG
The monumental full length reportage Ballet of Commerce: The Epic of Guangdong's Foreign Trade by famous writer He Jianming is set to make its debut at the Southern China Book Fair from August 27 to 31 in Guangzhou, South China's Guangdong Province.
Published by the Guangdong Education Publishing House, the book is the first of its kind to offer a panoramic account of Guangdong's millennium of trade and will be presented as a special offering for 2026's APEC "China Year," Xu Xiaofeng, an editor with the publishing house, told the Global Times on Monday. 
China will host the 33rd APEC Economic Leaders' Meeting in Shenzhen, Guangdong in November. It will be China's third time hosting the event, following Shanghai in 2001 and Beijing in 2014. 
He, a former vice chairman of the China Writers Association and recipient of the Lifetime Achievement Award for Chinese Reportage Literature in 2023, told the Global Times on Monday that as the world watches the evolving trade relationship between China and the US, there is a growing need for a book that can help Western readers gain a deeper understanding of China's trading culture and how Chinese people have conducted business throughout history. 
Guangdong marks the starting point of China's thousand-year maritime trade with the world. Through its foreign trade trajectory, the book reflects China's broader trade evolution, the enduring values of the Chinese spirit in the modern era, and the distinctive civilizational traits that have shaped China's rise, He noted.  
Guangdong is both the birthplace of the ancient Maritime Silk Road and a pioneer of China's reform and opening-up. As a vital artery of commercial exchange between China and the rest of the world, the Maritime Silk Road has witnessed the evolution and transformation of the Chinese economy over the centuries. 
During the Sui (581-618) and Tang (618-907) dynasties, silk was among the main goods transported along the route, earning it the name "Silk Road." During the Song (960-1279) and Yuan (1279-1368) dynasties, porcelain became a major export commodity, leading the route to be known as the "Porcelain Road." By the Ming (1368-1644) and Qing (1644-1911) dynasties, tea had emerged as a sought-after Chinese export in Europe, giving rise to yet another name - the "Tea Road," according to a report by the Counselor's Office of the Guangdong Provincial People's Government.
    He Jianming talks about his new book on August 10. Photo: Wu Jie/GT
Mutual benefit
Guangdong, China's largest foreign trade province, accounts for about one-fifth of the country's total trade and imports. As a major manufacturing hub with deep and extensive industrial chains, it creates significant demand for production factors, the Xinhua News Agency reported.
In the first half of this year, Guangdong's foreign trade reached 5.49 trillion yuan ($810 billion), surpassing the 5-trillion-yuan mark for the first time in the same period on record. The figure represented a year-on-year increase of 20.8 percent and accounted for 21.6 percent of China's total foreign trade. The province contributed an additional 944.71 billion yuan in trade volume, accounting for 25.6 percent of the country's foreign trade growth, according to official statistics released in July. 
Having interviewed over 100 enterprises and institutions, He said that the book revisits the enduring legacy of the Maritime Silk Road, highlighting the exchanges between China and the West and the fusion of diverse civilizations. 
"At the heart of Chinese business culture is the belief that 'harmony is the most valuable.' Rooted in traditional Chinese culture, this philosophy emphasizes cooperation and mutual benefit. Rather than viewing strength as a means to overpower others, Chinese merchants have traditionally embraced the idea that prosperity should be shared. When one grows stronger, others can benefit and achieve success together. This aspect of Chinese commercial culture remains unfamiliar to many in the Western world," said the 70-year-old writer.
Wang Yuanlin, a professor at the School of Humanities Guangzhou University, told the Nanfang Plus (a Guangdong-based news platform) that mutually beneficial and fair foreign trade policies, together with Guangdong merchants' long-standing tradition of integrity and win-win cooperation, have been key factors behind the province's enduring success in foreign trade.
    Ballet of Commerce: The Epic of Guangdong's Foreign Trade by He Jianming Photo: Courtesy of Xu Xiaofeng
Elegant business
The author said that the choice of "ballet" in the book's title reflects the idea that Chinese business practices have developed into an art form - one characterized by balance and elegance.
"I want the Western world to understand that when the Industrial Revolution was just beginning and the Renaissance was sweeping across Europe, Chinese people had already mastered the art of commerce," He said. 
Through conversations with entrepreneurs ranging from grassroots business founders to prominent corporate leaders such as Dong Mingzhu, chairperson of Gree Electric Appliances, He chronicles Guangdong's transformation from a millennia-old trading hub into a global industrial powerhouse. 
"Just imagine: Employees at a private company can step into a space capsule after lunch and take a nap in their own private sleeping quarters. With a company like that, how could it not succeed?" he said. 
From the exchange of handcrafted goods in the agricultural era to today's trade in high-tech products such as semiconductors and drones, Chinese people have developed a business culture centered on the principle that "harmony is most valuable" over thousands of years of commercial exchange. 
This cultural tradition has become a key in driving the continued growth of trade in Guangdong and across China, He added. 
。新疆石河子一位65岁的棉被厂女老板王秀芹，因网店遭遇大量恶意“仅退款”，三个月损失20万元，被迫跨越3000多公里从新疆赶赴河南维权。更令人心酸的是，返程时她为省钱只买了无座火车票，在车厢过道里站了30多个小时。

C |     卖了40多万的货，只收到20万出头    王秀芹是河南周口人，90年代随家人迁到新疆石河子，摘过棉花、开过荒、做过小生意，勤劳苦干20多年才攒下家底。2024年，她开了一家1500平方米的棉被厂。

D | 2025年底，她试着在抖音、拼多多、微信小店三个平台同时卖棉被。    然而，这位大半辈子种地、对电商完全陌生的老人，很快就“踩进了坑”。

E | 三个月下来，她卖了40多万元的货，到手却只有20万元出头。王秀芹自己统计，三个网店遭遇了1380单“仅退款”，损失高达20万元。后来朋友帮她仔细核查后台，可核实的“仅退款”仍有300多单。    “我的人委屈，钱也受委屈。”在河南电视台报道的视频里，王秀芹情绪激动、眼中噙泪。

F | 她说自己“有货不敢发，有单也不敢接”。工厂从今年3月开始被迫停产。    千里追讨：挨家挨户敲门找人    今年6月上旬，王秀芹决定不再忍气吞声。她只身从新疆石河子出发，辗转乘坐火车、飞机、汽车，跨越3000多公里，来到河南省开封市祥符区刘店乡的一个村子里。她挨家挨户敲门，打听5个“仅退款”买家的下落——这5个收货地址在同一个村子的账号，累计“仅退款”了她的38床棉被。    在村子里找了两个多小时后，买家杨某主动现身了。更让人意外的是，杨某当场承认，所谓“同村5人”其实都是他自己，他用本人身份证注册了4个不同的抖音账号。见到王秀芹后，杨某承认“我错了”，并手写了一份证明。    现场对质：拿尺子量被子    两人当面对质时，王秀芹当场铺开棉被用卷尺测量尺寸。原来，杨某在申请“仅退款”时曾声称棉被存在质量与尺寸问题。而王秀芹的棉被厂，工人连打火机都不准带进去。

G | 后来杨某寄回的7床棉被中，有3床被发现有烟头烫出的小洞。    买家被行拘，但维权远未结束    最终，王秀芹向当地派出所报案。经调查，涉事买家杨某被依法行政拘留10日，并被责令退还货款、承担王秀芹千里维权产生的路费和食宿费用。

H |     然而，个案的维权成功，无法挽回整体损失。剩余的上千笔恶意订单分散在全国各地，单笔金额极低，存在取证难、维权成本高的问题。

I | 王秀芹的棉被厂前后投入了300多万元，是她半辈子的积蓄加上贷款。

J | 现在，她正想办法筹钱买原材料，希望让工厂重新开工。    “仅退款”机制被滥用，谁来管？    电商平台设立“仅退款”规则的初衷，是解决生鲜腐坏、退货运费倒挂等现实问题。然而，这一保护消费者的便捷通道，却被少数人钻了空子，变成“薅羊毛”甚至“零元购”的工具。    王秀芹的遭遇并非孤例。近年来，利用“仅退款”规则恶意退款的现象越来越多，不少商家苦不堪言。有律师指出，恶意“仅退款”不仅需要承担民事责任，情节严重的还可能涉嫌诈骗，面临刑事责任。商家遇到类似情况，应及时留存证据，通过报警或诉讼等合法途径维权。    王秀芹用30个小时的无座火车票，换来了一个买家的行政拘留。但要让“仅退款”回归制度善意，还需要平台完善审核机制、监管部门加强打击力度、消费者守住诚信底线。正如王秀芹所说——“我的人委屈，钱也受委屈”，这句话戳中的，是千千万万老实做生意的小商家的共同痛点。

            

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